Team Branding, Style Guide & Livery Design
Total Performance Racing established in 2008 and were a part of the online racing community in Forza Motorsport. The TPR name was all over the top of the leaderboards!
Having been part of Forza Motorsport as a Creative Livery Designer since the early days of playing Forza 2 I was familar with the drivers and the reputation they had. One of the old members of TPR contacted me with a challenge! One which I took up, as the team was highly regarded in the Forza community and one that had laid dormant for too long... for now at least!
The plan?! Help rebrand and relaunch TPR! The aim to get the team rebuilt and see the TPR name back at the highest levels competing in the Forza Racing Championships in 2018 and beyond.
This showcase is my journey to create the TPR branding from concept artwork, colourways, social media presence and into the Team Livery Designs which were shown on the Forza Motorsport live streams for the events.
